Getting found in the search results is still the cornerstone of any effective digital-marketing effort.
We live and breathe the algorithm changes and latest techniques, in order to bring you the highest rankings that fit your budget.
PPC is a highly cost effective method of advertising on both search engines and websites. You only ever pay when a user clicks on your ad, and you control how much you pay for each click. You decide how much budget to allocate per day, week or month
There are many PPC platforms available, but the most popular is Google AdWords. Adwords is segmented into: search, display, remarketing, and YouTube.
Often referred to as the “second half of the PPC pie”, retargeting helps to capture paid advertising visitors who don’t immediately convert to customers on your site by “following” them around online and ensuring that your ads display on the websites these readers visit next.
Sound complicated? While retargeting can be a hugely powerful tool when it comes to boosting the efficacy and profitability of your PPC campaigns, implementing this strategy can be overwhelming for most website owners.
Facebook has emerged as a sophisticated player in digital advertising, with some astonishingly powerful tools.
We use the best of those tools to uncover little-known sources of leads for your business.
YouTube and other online video is grabbing fistfuls of market share from traditional channels like TV and print.
Fortunately, we know ways for you to have a sophisticated presence on video without spending a lot of time and money.